Finn.auto is not your typical auto rental company. If you aren't familiar with their Germany-based service, they're probably unlike anything you've ever heard of before. They don't call themselves a car rental company, although they do drop a vehicle off at your door. They aren't really a green-energy company either, although all their vehicles drive climate-neutral. Calling them a subscription service doesn't exactly do them justice, but it might be most on-the-nose. So what is Finn.auto?
Co-Founder Maximilian Wühr would tell you they're a car-subscription company; an all-inclusive-service that eliminates every imaginable hassle that comes with acquiring, owning, renting, driving, or maintaining your vehicle. Select a vehicle in a few minutes online, and Finn.auto will take care of everything from registration and insurance, to doorstep drop-off, to the long-term maintenance of your car. Perhaps the only thing they can't do is refuel for you.
To get their proof of concept rolling, Finn.auto managed leads with a combination of Webflow, Google Sheets, Airtable, and a handful of other intermediate solutions. Did it work? Better than they'd hoped. Clever setup? No one could doubt that. Still, as more leads began rolling in their pipeline, the founders knew they would need to professionalize their setup.
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