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Cipher Sports Technology Group

  • Fantasy Sports
  • Big Data
  • Entertainment
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Hypometer Technologies is revolutionizing the Australian sporting experience by making predictive analytics accessible to the masses. Their next generation sports media platforms are the form guide for every big game, and the go-to sites for trusted predictive analytics.

Historically the team managed content via WordPress, but as they scaled their content WordPress started to bottleneck them. They pivoted to working with the WordPress API, which resulted in slow load times as WordPress would call all assets and return unnecessary data in the API call. 

Recently the tech team was searching for a solution to manage dynamic content for their blogs, Fantasy Insider and Stats Insider. They wanted to remain decoupled from their application's codebase when managing content, so they started researching headless CMS systems. They chose Cosmic due to the simplicity of API integration and the content editing tools that would empower their marketers and writers. 

In addition, Cosmic allowed the Hypometer team to write scripts to migrate existing WordPress post content over to Cosmic for editing and publishing. 

Katie Prowd, Co-Founder of Fantasy Insider

The headless CMS we chose had to tick a lot of boxes. At the end of the day, though, it needed to be easy for our external writers to use. We recorded a quick screencast video internally showing how to set up a piece of content, sent that out to our team, and I haven’t had a question from any of our writers since. We’ve just started to use Cosmic for other things like an activity status bar on Stats Insider which frees up more time for our developers and makes our workflow more flexible.

— Katie Prowd, Co-Founder of Fantasy Insider

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